Your Fractional CMO from Barcelona
Our presence is local,
our dimension international
How can you transform your marketing from Catalonia?
“The Fractional CMO represents a natural evolution in the labor market, particularly suited to Barcelona’s tech ecosystem, which values flexibility and specialized expertise” – Maria Fernandez, Head of Growth & Innovation at Barcelona Tech City.
The largest network of Fractional CMOs available face-to-face in Barcelona
- More than 10 Fractional CMOs based in Barcelona ready to intervene rapidly on your premises
- Customer satisfaction rate of 94% according to our latest independent survey (2025)
- 15 business sectors covered (Tech, Mobile, eCommerce, Tourism, Biotechnology, Industry…)
- Senior profiles rigorously selected – Only 22% of candidates join our network of excellence
- Specialized expertise in Growth Marketing, B2B Acquisition, Brand Strategy, Marketing Automation, or CRM
- Complete coverage of Barcelona and its metropolitan area – From 22@ to Sant Cugat, via L’Hospitalet
How Spanish companies define Fractional CMO services
A Fractional CMO (Chief Marketing Officer) is an experienced external marketing executive who works with Spanish companies on a part-time basis, providing C-suite marketing expertise without the full-time salary cost. This flexible solution allows businesses in Spain to access strategic marketing talent precisely when needed, whether for Spanish market entry, growth initiatives, or digital transformation.
Why Spanish Companies Choose Fractional CMO Services
- Cost-effectiveness: Save up to 70% compared to hiring a full-time CMO while maintaining access to senior expertise in the Spanish market
- Local market knowledge: Our Fractional CMOs understand the nuances of Spanish consumer behavior and regional market differences between Madrid, Barcelona, Valencia, and other key regions
- Flexible commitment: No long-term contracts, tailored specifically to your Spanish business needs
- Immediate implementation: Start seeing results in weeks, not months
- International perspective: Access professionals with experience in both Spanish and global markets to expand your business beyond Spain
Success Story: Barcelona Technology Startup
A Barcelona-based SaaS company engaged our Fractional CMO service to improve their presence in the Spanish market and expand into Latin America. Within just 6 months, they achieved:
- 135% increase in qualified lead generation
- 40% reduction in customer acquisition costs
- Successful launch in 3 new Latin American markets
- Established partnerships with key Spanish technology incubators
Meet Safia, Partner at Mateerz and Part-time CMO in Barcelona
Safia Mimoun is a B2B marketing expert, specializing in supporting SaaS startups and scale-ups, mainly as a part-time CMO and Growth Advisor. Based between Paris and Barcelona, she has over 10 years’ experience in structuring and accelerating marketing growth for technology companies.
History and expertise
– Experience: Over 10 years supporting more than 25 B2B SaaS startups (e.g. Seyna, Figures, Simundia, Caption Market) on assignments ranging from Go-To-Market (GTM) strategy definition to the operational execution of lead generation campaigns, including branding, inbound, outbound and growth.
– Key competencies :
– Development of tailor-made marketing strategies for B2B SaaS
– Implementation of GTM roadmaps, acquisition campaigns (paid and organic), and marketing/sales alignment
– Performance monitoring using data and metrics essential for growth
– Fund-raising preparation (deck, roadshow)
– Positioning: Safia works primarily with founders and marketing teams of startups in their launch, growth or fund-raising preparation phase, providing them with both strategic and operational expertise.
Commitments and community
– French Tech Barcelona: Active in Barcelona’s tech ecosystem, she regularly leads and participates in workshops and events dedicated to marketing innovation, notably with Mateerz and French Tech Barcelona.
– Methodology: Safia favors a pragmatic, results-oriented approach, combining theory and case studies to transform marketing into a genuine lever for growth and revenue.
How does it work?
Submit your brief
A short form to better present your needs
Talk to our team
Customized onboarding
FAQ – Frequently asked questions about Fractional CMO in Barcelona
Do your Fractional CMOs speak Catalan?
Yes, 85% of our Fractional CMOs in Barcelona are trilingual (Spanish, Catalan, English) and the rest are at least bilingual. We understand the cultural and commercial importance of being able to communicate in the local language, both internally and with your customers and partners. During the matching process, we take your language preferences into account as an important criterion.
How long does it take to find a Fractional CMO in Barcelona?
Thanks to our extensive local network, we can usually present you with qualified candidates within 7 working days. The average time between your first request and the actual start of the assignment is 2 to 3 weeks, including interviews and the contractualization phase. For urgent requests, our partnership with French Tech Barcelona means an even faster start.
Are rates different for a face-to-face service in Barcelona?
Our rates are structured primarily according to the level of expertise and scope of responsibilities, not the mode of intervention. However, for assignments requiring intensive physical presence (3+ days/week) or extensive travel within the Barcelona region, an adjustment may be applied to reflect these specific constraints.
Can a Fractional CMO progress to a permanent position in our company?
Absolutely. Around 35% of our Fractional CMO assignments in Barcelona turn into permanent recruitment after 6 to 12 months. If you’re interested in this possibility, we offer our “Try & Hire” formula, which structures the assignment with a conversion option, including predefined conditions and no additional recruitment costs.
How do Fractional CMOs keep up to date with the local ecosystem?
Our Fractional CMOs are actively involved in Barcelona’s tech and marketing ecosystem, regularly participating in key events (MWC, 4YFN, BizBarcelona), communities like Barcelona Tech City and local acceleration programs. In addition, Mateerz organizes monthly exchange and training sessions specific to the Catalan ecosystem via a partnership with French Tech Barcelona.