Fractional marketing at your city

A local Fractional CMO brings in-depth knowledge of your regional economic ecosystem – he or she knows the local players, the networks of influence, the regional media, and the cultural specificities that impact marketing effectiveness. This proximity means regular face-to-face meetings, better integration with your teams, and an intuitive understanding of the challenges specific to your local market. As a result, the solutions we propose will be more relevant and easier to deploy in your specific context.

Mateerz stands out as the only player with a network of over 300 expert Fractional CMOs strategically located in all major European and French cities. This unrivalled national coverage gives us several decisive advantages:

Ultra-precise selection: With 300+ experts in our network, we can identify the profile that exactly matches your specific needs, industry and corporate culture. Where other providers have to “tailor” the few profiles they have, we have the ability to select the perfect candidate from a larger, ever-expanding network.

Authentic local knowledge: In every city where we operate, we have several Fractional CMOs who are truly rooted in the local ecosystem – not consultants who move from region to region. This permanent local presence guarantees an in-depth understanding of the specific dynamics of your market.

Consistent multi-site deployment: For companies with a multi-city presence, we are uniquely able to simultaneously deploy coordinated Fractional CMOs in each location, ensuring strategic coherence while capitalizing on local specificities.

Minimal turnaround time: Our extensive network enables us to provide you with perfectly matched profiles in 48-72 hours in virtually every French city, where most players are limited to major metropolitan areas or require several weeks to identify an available consultant.

Guaranteed continuity of service: Should your Fractional CMO be unexpectedly unavailable, we are the only ones able to immediately propose a replacement of equivalent calibre, already familiar with your sector and your city, thus ensuring uninterrupted continuity of service.

Combined local sector expertise: Our network is distinguished not only by its size, but also by its diversity. We can connect you with Fractional CMOs who combine cutting-edge sector expertise with in-depth knowledge of your city – a combination that few players can offer.

Network of excellence: our Fractional CMOs regularly share best practices and insights within our community. When you choose Mateerz, you benefit not only from the individual expertise of your consultant, but also from the collective intelligence of our network of 300+ top-level marketing experts.

Adapting a global strategy to the local context (localization) is a key skill of our Fractional CMOs. They can help you identify the adjustments needed to make your international offering resonate with the local market, guide you towards the most locally relevant communication channels, and facilitate your integration into local business networks. This expertise can help you avoid the classic mistakes of international set-ups, and accelerate your adoption by the local market.

There may be slight variations, depending on the local cost of living and the density of expertise available. Large metropolises such as Paris, Lyon and Marseille generally charge slightly higher rates than medium-sized towns. However, these differences remain moderate (5-15%) and are always justified by the level of expertise and experience of the service provider. We systematically provide you with transparent pricing adapted to the standards of your local market.

Your Fractional CMO combines an in-depth knowledge of local competitive dynamics with a strategic vision nourished by his diverse experience. This dual perspective enables him to identify opportunities for differentiation that are often invisible when you’re immersed in the day-to-day. He can precisely analyze the positioning of your local competitors, identify their blind spots, and develop a strategy that capitalizes on your unique strengths while exploiting the weaknesses of the local competition.

Thanks to our extensive network of local experts, we can usually propose suitable profiles within 48-72 hours in the main French cities. The actual start of the assignment can take place within a week of your validation of the profile. For medium-sized cities, this can take up to 1-2 weeks. This rapid response is a major advantage over traditional recruitment, which usually takes 3 to 6 months.

Our experts are selected for their significant experience within the local ecosystem. Most have held positions of responsibility in leading companies in your region, participate actively in local business events, and maintain a solid network of regional partners. Some are also involved in local professional associations or act as instructors at local schools and universities. This ongoing immersion enables them to maintain up-to-date knowledge of the specific dynamics of the local market.