Mateerz · interim CMO

Frédérique L., interim CMO for beverages and FMCG in Bordeaux, France

Henkell Freixenet LVMH

Frédérique L. is an interim CMO for beverages and FMCG, based in Bordeaux, France, and part of the Mateerz network.

Career: Henkell Freixenet, LVMH, Prisma Media.

Sectors: FMCG, food and beverage, retail. Format: full-time or long assignment.

To talk to Frédérique L., send a request through Mateerz, which gets in touch directly.

Career and skills are self-reported and reviewed by Mateerz.

Sectors: FMCG, food and beverage, retail

A part-time assignment may be possible depending on scope.

Run a brand portfolio

Coordinate a multi-category, multi-brand portfolio with subsidiaries and sales teams to open new growth drivers.
Scope
Several categories, France and international
Team
10 to 20 people across several sites
Lead a post-acquisition integration

Run the marketing integration of an acquired business without breaking the commercial momentum.
Context
Multi-brand group
Working with
The sales leadership
Revive a heritage brand

Reposition an established brand by drawing on its history, and judge it on its results in retail and on-trade.
Levers
Brand platform, activation, trade marketing

Skills · Brand strategy · Portfolio management · International marketing · Trade marketing · Innovation

How a Mateerz assignment works, wherever the leader is based:

1Three-month minimum, to give the results time to land.
2The first month carries no commitment: it is the trial period.
3Replacement within 7 days: if the leader withdraws or the fit is not right, we put forward an equivalent profile and handle the replacement.
4One invoice, one point of contact, a dedicated Squad Manager.