Hire a fractional CMO in Ireland
- Senior marketing leadership one to three days a week
- A service contract, not an employment contract
- Delivered in English, from a European bench
- From 3,000 EUR a month, with no recruitment fee
Ireland
Marketing leadership, sized to what the plan needs
What a fractional CMO is, and what it is not
A fractional CMO is a senior marketing leader who runs your marketing function part-time, typically one to three days a week, on a service contract rather than an employment contract. The work is the same work a full-time chief marketing officer would do: the plan, the positioning, the budget, the team and the numbers that follow from them.
The difference from a consultant is ownership. A consultant recommends and leaves. A fractional CMO sits in your leadership team, makes the calls and carries the result. The difference from an agency is scope. An agency executes a brief, well and at volume. A fractional CMO is the person who decides what the brief should be, and who is accountable when it is wrong.
The model suits a company that has outgrown founder-led marketing but does not yet have a full-time role to fill, and a company that needs a plan before it commits a permanent headcount to executing one.
Fractional, permanent or agency
These three are not competing versions of the same thing, they answer different questions. The table below is the shape of the decision, so you can rule two of them out quickly.
| What you are deciding | Fractional CMO | Permanent hire | Agency |
|---|---|---|---|
| Who owns the outcome | The operator, inside your leadership team | The employee, inside your leadership team | The account team, outside your company |
| How soon it starts | One to two weeks | A search, then a notice period | Quickly, once a brief exists |
| What you commit to | A service contract, sized in days a week | An employment contract and its exit | A retainer or a project scope |
| Where it fits best | You need a leader, not more execution | The role is permanent and genuinely full-time | You already have a leader and need delivery |
If the role is permanent and full-time, hiring is the right answer and we will tell you so. That is what our executive search practice is for, and it is a different conversation from a fractional engagement rather than a fallback from one.
What a fractional CMO costs
Mateerz engagements start from 3,000 EUR a month. That is a floor rather than a bracket, and what you pay above it follows two things only: how many days a week the mandate genuinely runs and the seniority the brief needs. There is no recruitment fee on a fractional engagement, because it is billed monthly rather than as a percentage of a salary.
This page does not publish Irish market rates. We have not researched that market to a standard we would put our name to, and quoting a number we cannot source is worse than saying nothing. When the research exists, it will appear here with its sources attached.
One to three days a week
A service contract
A first month with no commitment
Three ways to bring in marketing leadership
Fractional CMO
One senior marketing leader, part-time and embedded in your team, from one to three days a week. The core of what we do, and the right starting point for most companies that ask.
Squad multi-fractional
A fractional CMO plus the adjacent profiles the plan needs, across Tech, Product, Ops and Data, coordinated on the same client with one point of contact. Adjacent profiles exist only inside a Squad.
Executive search
The permanent hire of a marketing leader, from manager level through to C-level: CMO, VP marketing, head of growth or marketing director. For when the role is genuinely full-time.
What a Squad can add alongside the CMO
These profiles are coordinated inside a Squad and are never sold on their own. The CMO stays the lead.
A go-to-market that does not stop at the border
Ireland is English-speaking and an EU member, with Dublin as its commercial centre. Many companies headquartered there sell into the United Kingdom, the rest of the European Union and the United States, often all three at once, and often earlier in their life than a company in a larger domestic market would.
That shapes what the marketing role has to be. A leader who only knows one market is the wrong hire when the pipeline is already spread across several. Our bench is European, more than 300 independent CMOs, and delivery is in English, so the same operator can hold a cross-border go-to-market rather than handing it between local agencies and hoping the positioning survives the journey.
That figure is the size of the European network as a whole. We do not carve it into per-country claims, because the person who fits your brief is chosen on sector and on stage rather than on postcode.
How an engagement runs
A senior partner scopes it
You meet a shortlist in 48 to 72 hours
The work starts in one to two weeks
Questions buyers ask
What does a fractional CMO cost in Ireland?
Mateerz engagements start from 3,000 EUR a month. That is a floor, not a bracket, and what you pay above it depends on how many days a week the mandate runs and the seniority it needs. There is no recruitment fee, because a fractional engagement is billed monthly rather than as a percentage of a salary. This page does not quote Irish market rates, since we would rather publish nothing than publish a number we cannot source.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who runs your marketing function part-time, usually one to three days a week, on a service contract rather than an employment contract. The difference from a consultant is ownership: a consultant recommends and leaves, a fractional CMO sits in your leadership team, sets the plan, runs the people and carries the result. The difference from an agency is scope: an agency executes a brief, a fractional CMO writes it.
When does this make more sense than a permanent hire?
When the work needs a leader rather than more execution, and the role is not yet worth a full-time head. Typical triggers are a company that has outgrown founder-led marketing, a go-to-market into a new segment or country, a marketing team left without a lead or a board that wants a plan before it signs off a permanent CMO. If the role is genuinely full-time and permanent, the honest answer is to hire, and we will say so.
What does Mateerz actually offer?
Three things. A fractional CMO, part-time and embedded. A Squad multi-fractional, which is a CMO plus adjacent Tech, Product, Ops or Data profiles coordinated on the same client. And executive search, for the permanent hire of a marketing leader, from managers through to C-level. Adjacent profiles exist only inside a Squad, never sold on their own.
What is a Squad multi-fractional?
A Squad is a fractional CMO plus the adjacent profiles the plan actually needs, coordinated on the same client with one point of contact. It suits a company where the marketing problem is not only a marketing problem, for example a repositioning that also needs product and data work. You size the Squad to the plan, and it stays part-time.
How quickly can we meet someone?
A senior partner scopes the mandate with you, then puts a shortlist in front of you within 48 to 72 hours. Engagements typically start one to two weeks after that. The shortlist is matched by a partner rather than generated from a database, which is why the window is measured in days instead of minutes.
Does the work happen in English?
Yes. Delivery is in English, drawn from a European bench of more than 300 independent CMOs. That matters for a company headquartered in Ireland that sells beyond it, because the same operator can hold a go-to-market across several European markets rather than handing it between local agencies.