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Cracking the GTM strategy & marketing priorities

Target market, segmentation, positioning, acquisition channels… Discover common mistakes, best practices and all the pitfalls to avoid to build an ultra-efficient Go-To-Market roadmap.

In collaboration with 

Marketing Workshops - EN

Join us

Novembre 12, 2024 at 5 p.m.

Marketing Workshops - EN
Location

French Tech Barcelona

For who?
Exclusive workshop for 6 participants, aimed at B2B SaaS entrepreneurs and founders facing GTM issues.
Planning

⚡️ How can I accelerate my startup’s commercial traction despite resource constraints and a lack of market awareness?

⚡️ In a saturated market, how can I effectively differentiate myself from my competitors and clearly articulate my unique value proposition?

⚡️ With limited resources, what acquisition and distribution channels should I prioritize to effectively reach my potential customers?

⚡️ What KPIs and key metrics should I track to measure the effectiveness of my Go-to-Market strategy and optimize my conversion funnel?

Speakers

🛠️ Safia Mimoun & Guillaume Rostand

Marketing Workshops - EN

Safia Mimoun

CMO & Growth Advisor

The expert

As Part-time CMO and Growth Advisor, I’ve been helping B2B SaaS companies structure their marketing and accelerate their growth for over 10 years. From GTM roadmaps to leadgen campaigns, from growth to brand and from inbound to outbound, I combine the development of tailor-made B2B marketing strategies with their operational execution. Between Paris and Barcelona, I’ve already helped 25+ B2B SaaS startups (Seyna, Figures, Simundia, Caption Market, etc.) turn their marketing into a genuine growth and revenue driver.

Marketing Workshops - EN

Guillaume ROSTAND

CMO of Liligo and President of French Tech Barcelona

The organizer

With over 20 years’ experience in online marketing, I’m CMO of liligo.com, Europe’s leading travel comparison site. As CMO, I oversee the company’s content, SEO and growth strategies, as well as branding, communications and public relations. I’m also president of French Tech Barcelona, a community of French entrepreneurs and innovators in Spain, where I promote collaboration and the exchange of ideas between the two ecosystems. In addition, I’m an advisor and investor at Iter Advisors, a consulting firm that helps startups and large companies with their digital transformation and growth. My core competencies include online marketing, digital marketing, content marketing, SEO, growth hacking, branding and customer acquisition. I’m passionate about the travel industry and its potential to connect people and cultures. My mission is to help liligo.com become the ultimate travel companion for millions of users across Europe and beyond. I value innovation, creativity and diversity, and seek to bring these values to my team and network.

About the Marketing Workshops

by Mateerz

Marketing Workshops - EN
Marketing Workshops - EN

Dive into the heart of marketing innovation with Mateerz’s workshops, specially designed for startups and scaleups.
 

Through real-world case studies and a methodology focused on immediate results, our sessions equip you to turn knowledge into concrete actions.

 

Join a dynamic community of professionals and start navigating today’s marketing landscape with confidence.
The journey towards effective and immediate marketing execution starts here.